Client

Client is India’s second largest Phosphate fertilizer player, is in the business segments of fertilizers, Specialty Nutrients, Crop Protection and Retail. The Company manufactures a wide range of fertilizers and markets around 3.2 million tons making it a leader in its addressable markets.
Challenges

Client required the following features to be integrated in their new mobile application:

Registration of the Users: In this option users have to register their name, Location (Village/Block(Mandal)/District/State), mobile no and the crops grown to access app. Also the below details to be integrated in the application, information flow should also be customized as per the area and crops.
The main features required in the app were:

• Profile Page
• Weather Watch
• Mandi Price
• Crop Knowledge
• Nutrition Management
• Pest Management
• Success Stories
• Connect to expert
• Discussion forum

What We Did

The main objective of the proposed solution is to provide an effective and convenient means to do the following:

• Profile Page

Farmer’s profile which contain Personal Details, Family Details, Land Details, Crop Details, Language preference.

• Weather Watch

Provides Weather information to the user with their current temperature and humidity information. Also, it can provide the information on forecasting of next 7 days’ weather of his micro climate/location (temp, humidity, rainfall).

• Mandi Price

For the registered crops, farmers can get the Mandi prices every day of his nearest markets.

• Crop Knowledge

This feature provides complete crop specific guidance. Nutritional requirement, possible pests along with the recommended products with application schedule and guidance. Guidance will be provided as per the stage of crop and state in life cycle for the crop.

• Nutrition Management

Crop-wise nutrition based on stage of crop life cycle and NPK content in soil, app to recommend the fertilizer and specialty fertilizer application guidance.

• Pest Management

Photographs of pest attack and diseases/deficiencies along with the treatment/ remedy and recommended products can be communicated through this feature. Interface design can be customized based on crop and the type of pest attack.

• Success Stories

Best practices will be demonstrated by farmers for getting higher yield or higher profits and provides best guidance and this serves as a motivation to other farmers.

• Connect to expert

A module to directly connect with Gro-mor agronomy experts. The mobile app to provide facility to post query with photograph of crop or the diseased/ deficient crop along with other details. The query to be answered by our team of agronomy experts with 48 hours.

• Discussion forum

Discussion forum has been provided for farmer’s group discussion based on different type of categories like new practices, nutrient management, integrated crop management, integrated pest management, etc.

Technologies Used

Android, iOS

Benefits

• Weather Forecast and updates on the current location
• Daily update on Mandi prices
• Guidance for pest control
• Knowledge sharing of best cultivation practices