A recent study states that “97% of mobile subscribers will read a text within 15 minutes of receiving it, 84% will respond within 1 hour But 65% of email will be in spam”

The demand for access to business information through mobile applications has become significant these days, Operating Systems such as iOS, Android and Windows are surging as consumer preferences and spill over into the business workforce, Businesses owners now were learning about the ways how mobile technology can be used to increase their productivity and profitability.

Below given are some key areas where mobile apps created a great impact:

Mobile technology allows employees to use company data and resources without being tied to a single location; mobile devices on the hand helps to be in touch, be productive, and helps to make use of company resources anytime.

• Collaboration / Communication

Mobile technology allows companies to have an unprecedented level of connectivity between employees, vendors, and/or customers. Workers can make use of their mobile devices to download applications that allows them to connect with others by passing messages or connect through social media. Real-time communication in delivering business has benefits, such as improved customer service, efficient use of employee time and a greater range of products and services delivery.

• Product Development

The interactive nature of mobile technology for sharing information through any medium allows businesses to get immediate feedback on services and products from customers, speed and accessibility of mobile applications helps to stay ahead from competitors and leads to product upgrades moving at a faster rate and helps a lot in development.

• Marketing & Lead generation

Mobile technology brought out a new dimension in the field of advertising and marketing for businesses globally. Potential customers in these days were mainly finding business advertisements on mobile phones with a wide variety of mobile marketing technologies including: SMS (text) messaging, banner ads, mobile websites, QR codes, IVR messaging and more.

• Commerce

Mobile applications finds its commercial purpose in many ways, listed below are few.,

• Mobile ticketing , mobile banking ,mobile shopping
• Location-based services
• Information services / discovery platforms

Mobile apps could be an edge for business in the increasing competitive challenges of recruiting and retaining talent in the coming decade. To know more about mobile application development solutions contact us now.