According to a survey

“There has been a vast increase in time spent on mobile applications, as opposed to mobile web usage”
“Mobile usage has increased to 2 hours and 42 minutes per day from 2 hours and 38 minutes and 86% of this time accounts for mobile apps usage”

In today’s fast-paced environment, there is no scenario that we cannot imagine without the presence of smartphone in, if there’s one thing that people carry with them at any time in every circumstance, that’s a mobile device. Mobile devices have now become the never to avoid gadget in everyone’s life.
Whatever might be the activity that people engage in, they will most likely turn to their smartphones, as they want results fast for whatever they’re looking for in a timely manner. They cannot wait too long for loading, eventually everyone will look for a smart and easy assessing way to get their outputs at fast rate.

Below given are some useful ways that how mobile apps can be optimized to boost user engagement

Optimizing mobile apps

• Put yourself in your ideal user’s place and think about what features in app would impress them.
• If your app is targeting specific search terms, make sure your app details satisfy searchers’ need.
• Provide a clear and concise description, before installation every user will opt for learning the apps functionality. Description should convey apps on the whole functionality, so that potential user can hit more.
• If a user hits more, be sure the information they find will increase their confidence in your app.
• If possible, add in credibility details such as where the app has been featured, awards it has received and snippets from some of the most glowing user reviews.
• Keep the app up to date. Newer is usually more favorable.

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