The world is seeing the proliferation of mobile users and high demand for mobile apps is being fuelled by the increasing usage of mobiles for multiple purposes. Commercial and financial transactions too are increasing on portable devices. No business or organisation can afford to miss this factor in the mobility scenario.

In the recent and coming years’ businesses and services must focus on SEO for mobile devices especially the smartphone, to put them in line with a trending developments in a competitive market. Perhaps the most recent development is in Accelerated Mobile Pages (AMP). As Google catches all mobile pages pretty quickly, all businesses can benefit by AMP. Using the AMP symbol can improve your click-through rates (CTR) and AMP works fast to improve on UI and UX for users. AMP is an open-source based support and that also allows for future improvements.

AMP drives visitation rates AMP is a process that can help everyone. Of course it benefits publishers publishing long articles. However, Google gives precedence to the use of AMP and so businesses are now depending on it. Use this code, move up in the mobile search results and don’t fall behind, but have a professional to work on it.

Google helps in using their technologies. Those taking up AMP are sure to benefit, as all their mobile pages are cached and instantly served to mobile users. Unlike standard web pages, you won’t have to wait to get ranking. AMP works in playing down the programming functions for speed and readability, simultaneously offering different functions and features to help improve UI and UX. Researchers say most mobile users quit the mobile website if it takes more than 3 seconds to load and also will not stick around without a good user experience or UI.

AMP helps the UI and UX factors. When AMP helps you offer a better UX it makes your site attractive to advertisers and they like to use your site. When you are dependent on e-commerce for your business your UI too becomes important. Getting fast information on products or services or comparison is aided by AMP.

Improving CTR. Using AMP will encourage online surfers to go through your web-pages and more likely to click on your links in an organic search process. An AMP symbol indicating its use will be included in your site which is to let searchers know.

Increasing page speed helps click-through rates (CTR). At the top of Google Newsstand is featured AMP pages in their carousel which gives you large thumbnails that helps your site stand out. This is some evidence that AMP is helping CTR. Big companies have reported increase in click-through rates on pages and also increase in CTR rates on ads, as per research.

AMP is an open source program. It is backed by Google, thus offering you proper mobile SEO practices. This also means it allows continuous improvements in future. This program is a result of the collaborative efforts of thousands of different developers over time, involving publishers, technology companies, distribution platforms and websites.

This community aims to provide everyone a safe environment that also benefits businesses. As an open house project it allows use of AMP in any browser. AMP has possibilities of experimental components. As the project continues to evolve you should also be cautious as it may have bugs.

Use 3 components in AMP that benefit SEO. The three important components, namely, AMP JS, AMP HTML and AMP Cache will help your SEO efforts. Some of them increases speed and reliability by shortening code. It can help news articles involving multiple media to load faster. Using certain image coding will help mobile browsers to downsize if needed the images automatically. AMP Javascript helps in fast rendering of AMP HTML pages. Google AMP Cache assures proper content delivery as it is a CDN. It helps page performance as it captures and caches your AMP pages and you also get a built-in validation system for your pages.

Although you have to follow Google’s rules, it worth it when they help you with these features. That makes sense when competition gets intense for business. Faster loading mobile pages with AMP will make a lot of difference.

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