In the past couple of years mobile app development trends and app user behaviour have changed greatly. The mobile app by far, is the best bet for increasing user or customer engagement. It opens new opportunities beyond the internet browser in a cost effective way, offering unique user experience and engagement for brands and their products.

A whopping 204 billion app downloads has happened worldwide in 2019 and the global smartphone user population is predicted to go up from 3.2 billion in 2019 to 3.8 billion by next year… and so are app downloads. It is the popular Google Play Store that caters to mobile application users worldwide, acting as a virtual platform for app downloads for Android devices.

The Google Play Store is the app store that holds important facts and statistics for users and is especially useful for developing an app idea or building the mobile app. Here are some of the points you should consider before developing your app.

Consider the number of apps on the App Store. Google Play Store has exploded with mobile apps in recent years. Acknowledged as one of the trusted platforms, millions of users visit it daily, and is a first choice for most developers to host their apps. This app store holds presently an estimated 2.9 million apps. Eventually it keeps increasing every day, which according to a report is 3,310 in a day.

According to a report, 8.3 billion apps were installed from the App Store in 2019. Popular apps mainly contributed to the increased downloads (like WhatsApp, Facebook & Messenger).

Apps have rating. According to a report, apps of the Google Play Store that have rating, number to 2,043,044 and the rest without user rating is 1,155,639. Thus users are enabled to make a correct choice. This also guides the developers to use ratings to improve their apps.

Consider Free Apps and Paid Apps. Developers also have to consider that the Google Play Store has 96.2 per cent of apps for free, as of 2019 and 3.8 per cent were paid. It is not that only paid apps earn revenue. Free apps that are most downloaded also earn revenue and many Android apps have in-app billing or purchase features.

App usage facts & categories. A study found millennials more frequently opening apps during the day. High usage was found in certain categories. User behaviour and usage differ as per location and countries too. Certain devices, like the smartphone, were found to have highest usage compared to other devices with internet connectivity.

The app category also leads to popularity and better downloads. Gaming apps on the store are the most popular app category, claiming 13.35% share of hosted apps in the store. Educational apps had a share of 8.95% (as of 4th quarter of 2019). Worldwide, Google Play Store was reported to have generated US $ 14.2 billion by the 1st half of 2019, across the various categories. Android games were seen as the highest earners.

The competition is really tough in Google Play Store, when considering the huge number of apps readily available. So, when building an app, facts and stats like these must be considered before building it with the mobile application developer.

However, you needn’t have your own app developer to work on the UI/UX and coding, just outsource the mobile app development to an experienced and reliable partner like ANGLER. Find the right skillsets in our app development team to enhance your app idea or project. Our team is skilled in developing apps for any specific purpose or business. For more details visit mobileappoutsourcing and fill up the enquiry form. ANGLER will contact you as soon as possible.